ABOUT

Samsung asked Ekstasy to produce a series of special films for it's air conditioner product that had to be advertised across Europe. Ekstasy conceptualised and produced two films across Iceland and Scandinavia, showing the journey of a male and female explorer around the theme of "Reliability in the Extreme." The film was shown across TV, Online and at Trade shows. Also, used in sales pitches, stakeholder meetings and in-email campaigns across Europe.

We decided to create a series of ads that sold their air con unit as a premium product and embrace the storytelling rather than focusing on the features.

We intentionally kept the product reveal hidden right till the end of the film and created a series of films in extreme climates, embracing the reliability in the extreme of the Samsung air con.

Shot across Scandinavia using helicopters filming with Huskies and shooting in -31 degree temperatures. This first of the 2 ads was such a great success, they commissioned the second ad campaign.

Multiple assets were created for TV, online and events.