ABOUT

"Rupa & Ruba" is an event planning company based in Newport Beach, California. Currently, "Rupa & Ruba" hosts customized and unique events with attention to detail, style, trends and the look of the client. The founders are two friends with similar names, who decided that they came up with their ideas and views as a single whole and created something unique and beautiful that could be created. The company pays special attention to floral arrangements, service and provision of services: from birthdays, dinner parties, events for luxury brands and ending with wedding celebrations. The company belongs to the premium segment and provides the highest level of services, making its clients forget about the moments of organization - “Rupa and Ruba” take care of everything. You don't have to worry, your event is in good hands.Minimalism, purity, black and white colors, conciseness and sophistication, modernity and adaptability, high class and quality are the principles and priorities of the company.

Task: The main goal of the founders was to create a laconic, clean, black and white design in the style of Victoria Beckham's personal brand, which could be adaptive and relevant, be timeless and trendy, and meet the stated qualities and principles of the company.The development of a full-fledged corporate identity included: creation of two logo concepts, selection of typography and color palette, development of printing: business cards and invitations, visualization of perfume, wine bottle, cosmetic bag, creation of banners and signs, clothing cases and fabric bags, letterhead and envelopes , layouts for social networks, shopper and mailing lists.Solution:As a result, a full-fledged corporate identity was developed, reflecting the principles and qualities of the company and its founders. An analysis of the specific environment and sphere was carried out, the necessary references were selected and the nature of the brand was studied. Based on all the analytical data, the basis of the style and design media, corporate layout and everything that was necessary for the further work of the company was created.

The color combination of black and white is fusion, purity and an indicator of the highest degree of admiration and beauty. That is why, when creating a corporate identity, it was necessary to turn to the deeper meanings and principles that the company adheres to - creating truly unique events, ideal organization and complete relaxation and relaxation. The ideal clean color palette should highlight the main point.

My name is Ekaterina, I am a graphic and brand designerand create a strong design system that sells and differentiates you from your competitors. Now I am open to new projects and happilyI will create a design for your project or business.Write to me using the links below and I will guide you free consultation on your project.