Ekaterina Kuzneczova Branding Designer

ABOUT

This jewelry brand is just beginning its life and represents the creation of delicate jewelry (chokers, rings, pendants, etc.), easily combined with each other and being a bright addition to everyone’s image. products of this brand are not just decorations, but a real ritual, starting with contact with the brand and continuing with the pleasure of use. The main goal of the identity development project is to create a strong corporate identity for the brand, starting with the development of the logo, selection of typography and color palette, as well as the development of graphic elements, packaging and brand media and social media design.It is important not only to create an aesthetic image of the brand, but also to reflect in the visual all the meanings and philosophy and company principles.

De vous — (translation from French “with you, about you”) - the meaning of the name is a continuation of the brand’s philosophy. Every day a modern girl makes a choice. Today she wears a discreet classic jewelry for an evening event, emphasizing her tenderness and complementing her image - this is “about her” today.Tomorrow she's wearing a brighter, playful chain piece that highlights her confidence and complements the image, and it will be “about her” tomorrow.

Photographs of heroines from various films can be used to design stories, posts and other brand media. the brand concept says “you can be different,” and the heroines confirm this with their uniqueness, elegance, femininity and even audacity. Also, using iconic movie characters can be a smart sales move, as many girls want to be like their favorite heroines.

The main feature of the brand is the creation of jewelry by hand and exclusively from natural materials. Putting care and attention into the assembly of every piece of jewelry, they become filled with love.Quality, a special approach to unique jewelry for every girl, awe and detail are brand principles.
                                   
The main task of the visual component of the account is to create the right image that conveys the brand’s corporate identity and strengthens the connection with the audience.The visual contains not only photographs and design that are pleasing to the eye, but also a certain logic that leads the client to purchase the product and the desire to stay with the brand forever. posting should be easy, clean, stable and selling - thanks to the built-in system, publishing products and photos will be much easier.

MADEIT CREDITS

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