ABOUT

Project Context and Objective

I participated in the 34th edition of Les Briefs Créatifs in collaboration with Adobe France and Klack Studio. My project was to create a card game called Salem Witches for Victory, a fictional board game publisher operating in various European countries. Eliott, the project manager at Victory, aimed to launch a new version of the classic 54-card deck targeting magicians.

Project Workflow

- Brainstorming

Magic Concept: To align with the theme of magic, I brainstormed on the notion and origins of magic.
Idea Generation: I took a notebook and jotted down all ideas related to magic, eventually focusing on the Salem witches and wizards.

- Design and Development

Card Design: Creating unique and thematic designs for each of the 54 cards, incorporating elements inspired by the Salem witch trials.
Artwork: Developing illustrations that reflect the mystical and historical aspects of Salem's witches and wizards.
Typography: Choosing fonts that complement the magical and historical theme.

- Collaboration

Feedback Loop: Collaborating with Adobe France and Klack Studio for feedback and iterative improvements.
Revisions: Making necessary revisions based on the feedback to enhance the overall design and coherence of the card game.
Results
Unique Theme: A card game with a unique and engaging theme centered around Salem witches.
Cohesive Design: Consistent and visually appealing designs that align with the theme of magic and history.
Target Audience Appeal: A product that effectively targets magicians and enthusiasts of mystical themes.

- Reflection on the Process

This project was a great opportunity to delve into the rich history of Salem and creatively interpret it into a card game. It emphasized the importance of thorough brainstorming and iterative design processes. Collaborating with industry professionals provided valuable insights and helped refine the final product.

Conclusion

Designing the Salem Witches card game for the Les Briefs Créatifs challenge was an enriching experience. It allowed me to blend historical elements with creative design, resulting in a unique and engaging card game that appeals to magicians and magic enthusiasts. The collaboration with Adobe France and Klack Studio further enhanced the quality and professionalism of the project.