ABOUT

Background
We have worked with The Body Shop since 2016, as their retail and experiential partner. Our work covers in-store activations, window styling, digital signage, software and large-scale consumer events.

Target Audience
The spring 2026 campaign was looking to reconnect with the original TBS customer whilst also inspiring the younger generation to step inside the stores. Playing on the rich brand history, ‘Rebellious by nature’ aimed to remind people of the brands pioneering role as an eco-conscious, ethical choice in the beauty world.

Agency Solution
Our activation looked to utilise every available space within the flagship store on Oxford Street – both inside and out – for maximum impact. We used real flowers and foliage to give the effect of nature literally growing from the store front, along with large format digital screens in the shop windows for video playback of the hero assets.

The set extended onto the pavement where we installed temporary chalk graffiti to further entice people to come inside to find out more.

Once inside, people could see the history of the brand through a wall of posters through the years – right back to 1976. Product podiums were dressed with real nature to continue the rebellious by nature theme.

The Results
• Increased footfall over the campaign period
• Positive impact on sales