ABOUT

ABER Instruments, like many biotech companies preferred to follow a safer option when marketing their products and services. We showed them how a bolder brand and message would help ABER stand out from competitors and achieve growth.

We started by gaining an understanding of the business through a series of interviews and workshops across the business. Once we had a clear understanding of the business we crafted ideas and messages such as – ‘Offline is so last year’ to position them and their technology.

Results started to pour in almost immediately, and the partnership has grown. We gone on to create a wide range of marketing assets, including the website, the project they initially approached us for.