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The challenge
Mölnlycke Healthcare needed to create and launch a number of marketing initiatives uniting their messaging and gaining brand recognition whilst also launching their new digital era. A broad overarching concept approach was taken that could touch every element of communication, delivering consistency & high levels of engagement.

Our response
We know it was important to maintain the core brand recognition, so we focused on generating market difference through a concept led approach that would shape everything from messaging to visuals.

The process started with the idea ‘Your World Is Our World’ which was top level & enabled the integration of all the necessary elements. We brought this concept to life through bold infographics & visuals which formed the foundations of multi-channel comms. These included a fluid & captivating animation, the ‘Your World is our World’ iPad sales app that painted the whole Mölnlycke Healthcare picture & an internal ‘Welcome to our digital world’ conference to launch the new website, CRM and Value proposition app.

The story doesn’t end there as the concept continues to underpin communications of today & tomorrow…

The primary audience
Internal:
- Sales teams to use the App as a training aid / Mölnlycke Healthcare overview

External:
- Clinicians and budgets holders within the healthcare industry
- CFO and CEOs as an introduction to Mölnlycke Healthcare by senior sales