ABOUT

When a side project becomes proof of concpet.
I built Café Society — an AI-assisted editorial illustration series — with the same principles I’ve applied to 25 years of brand identity work.
Consistent visual language.
A recognisable cast.
A formula that scales.
very piece follows a strict art direction brief:
→ Elongated proportions. Painterly texture.
→ Eccentric character + animal companion + café setting.
→ A retro palette that doesn’t waver.
That’s not AI doing the work. That’s creative direction.