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Ever notice how a face in an ad can steal your attention—and then quietly hand it off to whatever it’s looking at?

Advertisers have known this for decades, but it’s still one of the most powerful (and under-used) design tricks.

In this short carousel I’ve pulled together:
• Why faces grab focus
• How gaze direction changes what people notice
• Recent examples from Canon 2024 and Canon EMEA 2025
• Research showing when to use direct vs. averted gaze

For young designers, it’s a reminder: what your subject looks at matters as much as what your subject looks like.

???? Swipe through the carousel for ideas you can use right away.