To bring NKRush in line with leading competitors, keeping to their true brand and visual values. The ethos is â€˜putting your event in the spotlightâ€™ and they required a new cleaner contemporary look that tells the world that they are a modern, forward-thinking company and a force within the events industry.
After careful consideration and working closely with the NKRush team it was decided to keep the leopard / cheetah print theme within the logo and visual identity. I investigated how we could create not only a logo but a symbol for the business that could be implemented across events platforms and merchandise.
After presenting the theme to the management team it was decided that the direction was precisely what they wanted to achieve but instead of implementing all of the elements they would simply stick to the web facelift as a stage 1 approach and follow through with the wider branding at a later date.