ABOUT

Late last year we were briefed to design and develop a new logo to celebrate 40 years of Williams. This project gave me the opportunity to explore the brand history and develop a vast array of concepts, some of which touched on our past and some of which nodded towards the team’s future.

After many hours of deliberating and working with our senior personnel we finally decided to go with a design which clearly highlighted our history. The logo does this by showing a silhouette of one of our earliest cars, the FW06, and the silhouette of the FW38, our most current car (at the time of the project).

The use of the word-mark alongside the silhouette means that the logo can be broken up and used in many variation, but always keeps a clear message. This gives the logo impact and a clearly recognizable presence within the F1 Paddock.