Edd Fury
Photographer
ABOUT
I was approached by Epoch design to shoot key visuals for a campaign for the Oral B iO range of electric toothbrushes.
Part of the challenge was that the toothbrush needed to be shot on a set made with mirrors so controlling the light at every stage was critical. This was a two stage shoot for set and product, followed by the human element of a model. Originally the plan was to shoot a real reflection in the set, but due to the nature of standard mirrors and not front mounted ones I was able to shoot portraits and these were added later in post production to the set.