ABOUT

We created a cohesive brand package for the renowned e-Trading Survey – and fuelled a campaign reinforcing J.P. Morgan’s leading position.

We created a fresh, unified visual identity for the e-Trading Survey, empowering J.P. Morgan to succeed with a brand and suite of content that led to a clear, compelling, consistent campaign – across video, web, social, email, display, events and beyond. Drawing on the visual vernacular of trading platforms, the brand brought audiences up-close to the action, helping inspire traders to adopt new technology while subtly positioning JPM’s innovative FX Trading Platform – Execute.