ABOUT

Zweites Deutsches Fernsehen (Second German Television), is a public-service German television broadcaster based in Mainz (Rheinland-Pfalz). It is run as an independent non-profit institution which was founded by the German federal states. I created a system to refresh their network and channel brands. Their biggest challenge was allowing individual channels their own unique identity whilst also maintaining the connection with the network brand. This also had to factor in future growth with the launch of new channels. The solution I created brought the channel brands closer together whilst also creating a new visual framework to put ZDF at the heart of the broadcasting family.

I created this work as part of a creative pitch whilst employed at Lambie-Nairn.