ABOUT

Westdeutscher Rundfunk (West German Broadcasting) is a German public-broadcasting institution based in the Federal State of North Rhine-Westphalia. WDR is a constituent member of the consortium of German public-broadcasting institutions, ARD. As well as its TV channel there are 5 radio stations, a variety of digital platforms and a host of other bodies which live under the organisational umbrella.

My job was to find a way to create a stronger brand architecture and create a more identifiable brand at the institution level. I created a simplified system which brought all of the categories and sub-brands closer together as a family. I also created a versatile graphic property for the institution which performed a variety of roles whilst reinforcing WDR’s values of diversity, vitality, quality and innovation.

I created this work as part of a creative pitch whilst employed at Lambie-Nairn.