ABOUT

beIN SPORT is a global premium brand in the world of television and sport.
It’s channels are driven by a mission to forge an emotional bond between sport
and fans. As part of a pitch to refresh the on-screen identity I aimed to give the viewers an immersive and interactive experience by creating a whole world of sport within the beIN logo. By journeying through this world the viewer could experience a host of sports in a unique and surprising way. This world came to life through idents, stings, promos and could even play host to menus and programme information.

I created this work with Victoria Stout as part of a creative pitch whilst employed at Lambie-Nairn.