ABOUT
SYNLAB is a network of clinical laboratories that uses science and innovation to help people better understand their health and make informed decisions about how to take care of it.
Every day, people get blood tests without realizing that each sample contains millions of red blood cells, each with its distinctive biconcave disc shape. And it’s in these shapes that we discover something unexpected.
That’s how Blood Talks was born, a series of prints inspired by the microscopic shapes of red blood cells. During Breast Cancer Awareness Month, the campaign aims to show people that a blood sample can help identify genetic variants associated with an increased predisposition to breast cancer.
Because seeing what we can’t normally see can help us make informed decisions about our health.
MADEIT CREDITS
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SynlabClient
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Carlos "Charro" AltamiranoVP Creative -

Jason VásquezCreative Director -

Eduardo RojasCopywriter


