The mantis shrimp is the animal with the largest range of colors in its vision. That’s why my client chose the name “Mantis” for his new company, an online photography art gallery. Indeed, completely appropriate, I agree.
Asked to develop a new logo, I started playing around with diafragmas and scales, and found a closer similarity in the semiotic signifier pictograms of both, camera and shrimp. Merging them, I am trying to create a new signified for the brand. Please, have your eyes on my latest project for Mantis Imagens and leave a comment with your thoughts.