ABOUT

Concept:
Misconceptions about turquoise are everywhere. Everyone thinks it's cheap and abundant. They don't know that they may be wearing plastic. Let's create something straightforward to bust them.

Execution:
Myth-busting article on turquoise that will many rethink what they know about turquoise. Did you know it was actually more expensive than gold?

Results:
Second biggest SEO driver on Pret-a-Reporter, excellent evergreen traffic source.