ABOUT

Concept:
Culturally, religious jewellery has become a hot girl summer aesthetic. Is this even ok?

Execution:
I deeply researched the topic and interviewed religion experts about appreciation vs appropriation when it came to religious jewellery. I spoke to a Catholic priest, a Jewish rabbi, a Buddhist monk, a Hindu priest and an Islamic scholar – all representing the biggest religions on our planet by population.

Results:
A well researched evergreen, topical article, that is SEO optimised and is yielding in high quality traffic for the website.