ABOUT

Concept:
Pret-a-Reporter is set to be known as a fantastic source of the dark side of jewellery history. For this reason, the piece on poison rings has been concepted.

Execution:
An in-depth article that is beautifully written as well as cut up into social media pieces.

Results:
The highest volume of search to Pret-a-Reporter is from this article. The social media derivative posts brought in through this post got the highest amount of organic engagement and reach via Reels - more than 5k.