ABOUT

Concept:
Changes in trends and events of last year has brought back the trend of mourning jewellery. Let's leverage this potential traffic within an SEO optimised article.
Additionally, Pret-a-Reporter is set to be the destination of the darker side of jewellery history. This is part of these series.

Execution:
A well researched and optimised piece on mourning jewellery accompanied by aspirational photography.

Results:
Constant evergreen traffic to site.