Eder Minetto Senior Graphic Designer & Illustrator

ABOUT

This project was created for Lollapalooza in partnership with Vivo, featuring a series of posters developed for individual music playlists. Each poster was designed with a specific target audience in mind, translating the mood, culture and visual language of each musical style. The challenge was to maintain Vivo’s brand identity while adapting the aesthetic to connect authentically with different audiences and genres.
A total of 10 posters were created, combining brand consistency with creative flexibility and strong visual impact.

MADEIT CREDITS

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