ABOUT
These characters are permanent members of the Studio team. They appear to solve a wide range of challenges in communication and visual identity for companies, projects and institutions. While they serve different purposes in different contexts, they all share common values: authenticity, creativity and plenty of life.
Challenge
The role of each character is to break barriers in institutional communication, express a creative essence and generate empathy with the audience, making connection a natural part of every process.
Process
Research, briefing and mapping of traits, personality and characteristics. The goal is to build a meaningful connection between each character and the business or institutional experiences they are created to represent.
Conclusion
A stronger sense of belonging and communication enhanced by the power of empathy and representation.
MADEIT CREDITS
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Eder MinettoSenior Graphic Designer & Illustrator
Back to Unique Brand Mascots project
Samira Deb
Conceptual artist & independent art director, sdebbah studio
Estonia
Natali Sadova
Illustrator & Surface Pattern Designer, freelance
Ukraine