Eder Minetto Senior Graphic Designer & Illustrator

ABOUT

This project was developed for a rare disease awareness initiative focused on PNH, in partnership with AstraZeneca.

We created a series of illustrations for a mini documentary, combined with live-action scenes to tell the patient’s journey in a sensitive and engaging way.

The visual approach was built using digital watercolor, with layered textures and separated elements designed for animation, bringing fluidity and emotional depth to the narrative.

MADEIT CREDITS

  • AstraZeneca BrasilClient

AstraZeneca — PNH EP01: The Journey

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