Edelman London

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"For students, studying abroad means leaving everything behind and living in a different part of the world, alone, for the first time. The distance and separation can feel overwhelming. In fact, 92 percent of international students suffer from homesickness. But what does it mean to miss home? Home isn’t just a location – it’s a whole sensory experience. Studies have shown that of all the senses, sounds are the most missed.
HSBC believes that “Together We Thrive,” and they want their students to thrive too. So we enlisted foreign student influencers to ask their communities which sounds from their home countries they most missed. Then, armed with microphones, they located the crowd-sourced sounds in their local areas and captured them in binaural stereo."

Date created: March 2020 2020-03-01T00:00:00+0000
Date published: 13 January 2021 2021-01-13T09:55:52+0000

MADEIT CREDITS

  • HSBCClient
  • Andy DawesCreative
  • Indy SelvarajahCreative Director
  • James FogginSenior Account Executive
  • Mattias RongeChief Creative Officer
  • Melissa HindsManaging Director
  • Stefan RongeChief Creative Officer
  • Veronika LokDigital Account Director
  • * EdelmanAdvertising Agency
  • * Creative Circle
  • * Grand Central Recording StudiosSound Design
Contributor:

Edelman has been a Contributor since 1st February 2018.

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Sounds of Home

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