ABOUT

Brief
HP’s EliteBook x360 is the ultimate business laptop. The brief was to grow market share across EMEA by increasing consideration among PC users working in the creative industries.


Idea
Inspired by EliteBook x360 Prove that award-winning product design heightens creativity by turning the HP EliteBook x360 into an artist’s muse


Each creative would produce a work inspired by the HP EliteBook x360 and its design philosophy. Influencers posted work-in-progress shots to Instagram featuring HP product placement, giving followers a peek into their studios.

This campaign reached 12.8 million unique 25-35-year-olds across Facebook, Instagram and LinkedIn, with a total of 8.1 million engagements. 7.9 million total video views and 187,000 direct visits to the HP Store product page.