Edelman London

ABOUT

Ranch dressing is a favourite condiment in North America – used as a dip, dressing and sauce.

Brits had many questions when it comes to Ranch dressing but one captured the sentiment perfectly "WTF is ranch?!"

So we answered this in a very public way, with a billboard made of Ranch dressing samples. We turned the medium into the message as this provocative question was answered by the public consuming our billboard.

MADEIT CREDITS

  • Hellmann's/UnileverClient
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