Ads of the Week: Naked vodka, Steven Fry does Pokémon, Beckham gets bitten and other stories

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BBH London – Absolut

Blush easily? Absolut employees bare all to show it really is “the Vodka with Nothing to Hide” Absolut’s new film leads the way for transparency in the most revealing way possible. From each seed to every bottle, Absolut’s journey is laid bare for all to see - viewer discretion advised! Absolut launches a brand new film to prove just how transparent things are in Sweden and features employees totally in the nude. From Absolut Vodka’s CO2 neutral distillation process to their sustainable ethos, viewers are invited


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