ABOUT

ID was an innovative youth research programme developed to connect to the youth generation in Ireland. Our audience was the marketing elite in Dublin, our aim was to get their attention and commit to the research programme.

I created the name ID (the programme was about discovering the identity of this generation) and designed the logo, brochure-ware and website. We created 2 types of DM, a regular well-designed brochure mailer and a special delivery for the top 15 clients we wanted to get on board. The special invite was a skater boy, dressed in ID gear delivering, skateboards, hoodies and caps with a message that said:

It's not about skateboards and hoodies. Turning your cap backwards doesn't mean you're suddenly down with the kids. The youth audience of Ireland presents an exciting challenge for marketers.