Edd Southerden Head of planning

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In a digital age where festival-goers seek unique and tangible experiences, Thatchers wanted a memorable brand activation that would stand out in a crowded festival landscape and connect the brand’s heritage of cider-making with a modern audience.

The Thatchers Balloon Bar – a captivating festival activation – paired the age-old simplicity of hot air balloons with the modern craving for unique, photogenic experiences. This campaign leveraged a blend of traditional craftsmanship and contemporary design, delivering an immersive cider tasting journey that resonated with both new and loyal audiences.

The Thatchers Balloon Bar was conceived as a space where simplicity and perfection meet, inviting festival attendees to step away from the digital and into a moment of pure enjoyment. By integrating real hot air balloon elements, hand-woven wicker seating, and analogue charm, we crafted an experience that was not only visually stunning but also deeply connected to Thatchers’ commitment to quality. The activation became a beacon for those seeking an authentic break from the festival frenzy, offering a taste of Thatchers’ perfection in every drop and providing an Instagram-worthy, iconic, backdrop that encouraged social sharing and engagement.

MADEIT CREDITS

  • ThatchersClient
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