ABOUT

Challenge:
Peroni Nastro Azzuro underwent a rebrand and with it they needed a product imagery overhaul for their social channels. We needed to create multiple situations depicting the Italian Peroni lifestyle for both the new bottle and hexagonal base glass.

Solution:
Across a three day shoot, we recreated a beautiful Italian sunset/evening scene, where we captured multiple setups of the aspirational Peroni Nastro Azzuro lifestyle. Making sure the new bottle and glass were the heroes and always the prominent feature.

Outcome:
Peroni Nastro Azzuro's now have a huge suite of beautiful imagery to reinvigorate their fantastic brand. They will be rolled out across all social communication across the year.