ABOUT

Unilever's Rexona brand portfolio is truly global. With a huge number of variants and ranges across diverse Echo was Echo was dealt the task of strategically harmonising the global Rexona brand portfolio. With a huge number of variants and ranges across geographical markets, inconsistencies in the portfolio were eroding the master brand. Echo re-crafted the iconic Rexona brand identity, unifying the brand mark across all global markets.

The new harmonised packaging design creates a bold simplicity, bringing strength and standout to the Rexona portfolio across all touchpoints. The design brings harmony whilst allowing for the diversity of numerous range variants and local market needs to be met.