English Tea Shop, a successful and growing tea company based in Sri Lanka has revitalised their brand identity and packaging.
The brand was originally launched to disrupt the mass-premium organic tea market in which the delicacy and traditions of the English Tea Shop met the exuberance and colour of Sri Lanka.
Building on the core idea of 'farm to cup' and inspired by the flavourful organic ingredients, vibrant colour palette and symbolism of Sri Lanka, the new design features a series of flavour ‘mandala’s’ that truly celebrate the uniqueness of each blend. Each tea variety, through the combination of its bold background colour and bespoke flavour mandala, exudes and symbolises visual balance, togetherness and a sense of joyful community. By subtly altering the construct and colour combinations of the mandala the new design creates a recognisable brand device that both maintains brand continuity whilst allowing for effective range differentiation.
The re-crafted English Tea Shop brand mark enhances its quality credentials and improves its legibility. The redesign of the signature teapot device, integrating a new decorative ‘farm to cup’ story ensured that this valuable brand asset remains consistent in appearance and usage when applied to a wide variety of packaging formats and brand touch points.