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ECHO designed the packaging for Unilever’s Degree for Women Motionsense stick deodorant range in record time.

Prompted by market challenges, Unilever needed packaging designs that would enhance Degree’s premium values and enable the brand to leap over and above its competitors, whilst being sustainable and improving economies of scale.

Working in close partnership with Unilever, ECHO acted as a hub of efficiency, drawing on their expertise in both structural and graphic design to help coordinate all stages of the design process. This enabled faster decisions and reduced innovation time by half, progressing from concept to final design lock in just seven months.

The redesigned Degree Motionsense range has a fresher and more aspirational look that expresses vibrancy and elegance. New graphic elements on pack include a modernised, more prominent master brand mark (the Tick) and refreshed sub-branding with vibrant variant expressions.

The new ergonomic structure works with the elegance of the brand’s graphics. Two thin walled components combine to create visible depth and a more sculpted, feminine form giving a more sensorial user-experience. And the use of translucent materials modernises the teal of the previous Degree packaging.

The Degree for Women Motionsense range consists of seven variants, including three new variants, Peach Burst, Tropical Rush and Berry Cool and existing core products – Shower Clean, Sheer Powder and Fresh Energy, as well as Sexy Intrigue.