ABOUT

Iconic for its playful image, SMARTIES® is synonymous for bringing fun and smiles to families worldwide through the combination of a great chocolate taste with strong play value gifts to engage the senses and spark the imagination. Children see so much more than just coloured lentils in SMARTIES®; they see thousands of colourful stories and adventures. Building on the idea of ‘Create Colourful Stories’, Echo’s range of innovations are ideally placed to answer a wide number of consumer needs in gifting, sharing and inflight entertainment. Our team created a multi-sensorial world for Smarties in global travel retail that perfectly encompassed Smarties core brand truth. We wanted to highlight Smarties strong play values that spark the imagination. The experiences we have created were brought to life through a combination of strategic storytelling, 3D packaging design innovation and interactive digital experiences.