ABOUT

The English Football Association needed an awareness and explainer campaign for their Playmaker online content.

Problem
The FA wanted to reach a variety of consumer audience profiles to register for the new FA Playmaker online courses, to attract grassroots community involvement in the beautiful game.

Solution
Early built a strategy around video, dialing up the benefits of being part of the new FA Playmaker Community, sponsored by BT.
We developed and deployed a 75-second film and numerous supporting assets as part of a multi-channel awareness campaign.

Outcome
Multiple award winner
>100,000 views
>10,000 signed up in under three months; smashing the three year target in year one.