ABOUT

Problem
Blackmore Borley wanted to establish broad market awareness to attract new customers to their specialist insurance offering in the highly regulated Financial Services industry.

Solution
Early developed a new brand visual identity and through a business transformation project, implemented a range of materials to support the promotion of new propositions into new channels.

Outcome
Full brand redesign with new visual identity, revised strategy and in-depth brand guidelines.
Refreshed creative positioning that transformed lead generation, delivering 27% growth.