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The world's largest Caterpillar® dealer needed an attention-grabbing  multichannel campaign to grow market share.

Problem
Finning previously employed a basic creative approach, typically showing heavy machines in predictable settings with lists of features and benefits. This led to underwhelming results for the brand, despite an industry leading 0% finance offer.

Solution
Early identified a new, disruptive and ownable creative space for Finning to occupy; a direction that interrupted the audience at the top and mid funnel, encouraging consideration and  action. 

Outcome
3 x target lead volume
>£35m lead value