Eamonn Dobson Business Coordinator

ABOUT

How we sold our bread by selling their toasters:

Vogel's is NZ’s favourite bread. But it’s got a problem. Because of its extremely high moisture content, it needs toasting 2 or even 3 times. Meaning it gets burned A LOT.

In 2024, we finally solved this long-standing kitchen crisis.

We partnered with NZ’s largest retailer and calculated the perfect toasting formula for every toaster online and instore, and branded each with its bespoke Certification.

A delicious cross-aisle sell, turning every toaster, in every store nationwide, into ads for our bread – which need never be burnt again.

MADEIT CREDITS

  • Goodman FielderClient
  • Frankie CoulterChief Marketing Officer
  • Hannah GrantArt Director
  • Herman UlbergCopywriter/Junior Copywriter
  • Jesper PoulsenHead of Marketing
  • Julz LaneStudio Producer/Studio Manager
  • Karren GonzagaBrand Manager
  • Kate HeatleyLead Business Partner
  • Kathryn PrinceCopywriter
  • Laura DaviesHead of Planning
  • Lizzy FunakiContent Director/Head of Content Production
  • Matt WilliamsCreative Director
  • Robert LakingArt Director/Junior Art Director
  • * Eamonn DobsonBusiness Coordinator
  • * Gary SteeleChief Creative Officer
  • * Rory McKechniecreative
  • * Freddie ColtartCreative Director
  • * Nikki McKelvieManaging Partner
  • * D&AD
  • * Matty BurtonGroup Chief Creative Officer
  • * Priya PatelGroup CEO AUNZ
Add yourself to this project

Certified Toasters

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