ABOUT

The Fruits is a Manchester-based digital marketing and strategy agency with a nationwide team delivering highly targeted campaigns for clients across the UK. We partnered with them to create a fresh, distinctive visual identity that could be applied across their website, stationery, social media, and advertising materials.
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Taking direct inspiration from their name, The Fruits, we developed an identity system built entirely around fruit stickers. The concept centred on creating a flexible set of eight unique sticker-style logos, each visually consistent yet playful in character. This system allows the brand mark to adapt to different contexts and layouts while always remaining instantly recognisable.
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The result is a fun, vibrant, and versatile identity that gives The Fruits a memorable visual presence and helps reinforce their promise of helping clients “harvest the fruits of their labour.”