ABOUT
Twitter turns 15 on Sunday, and in the short film below, diverse folks initially appear to offer happy birthday greetings to the media giant, as they recall memories from their own teenage years. These are, in fact, actors telling stories of sexual abuse survivors, standing in to protect victims from doxxing and stalking. They appear in a two-minute PSA developed for the Canadian Centre for Child Protection (C3P) by Toronto shop No Fixed Address and its New York affiliate Mischief. While the tales aren't graphic, it's still harrowing stuff, taking Twitter to task for its policies about flagging and removing questionable content. "I remember how I celebrated," the PSA continues. "My dad took out the video camera. I met up with a guy online. A friend of the family took pictures of me. I was groomed to be sex trafficked by a stranger, and then he sold me a friend for $500." Speakers recount how such perps uploaded humiliating, sexually degrading images of them as minors. That material ultimately surfaced on Twitter, they say, often receiving tens of thousands of views. The company's rules made removing the items a fresh nightmare, tantamount to being abused all over again, the subjects maintain.
MADEIT CREDITS
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Canadian Centre For Child ProtectionClient
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Ad Hoc TorontoAgency -

Alex ChoiAccount Director -

Andrew RossColourist -

Bianca GuimaraesECDs -

Calum MooreAssistant Editor -

Charlotte MacgregorSenior Digital Strategist -

Darren PateyVP, Creative Technology -

Dave LafondExecutive Sponsor Founder -

Elli RaynaiDeveloper -

Eric Van MillAudio Mix -

Erin BantingDirector, PR -

Hailey ForemanAccount Executive -

Haley WisemanLine Producer -

Hali GaleJr. Online Artist -

Hannah GrahamExecutive Producer -

James GrahamColour prep -

John MauchGaffer -

Jordan DoucettePresident at No Fixed Address -

Josh DannielsKey Grip -

Kayan ChoiEditorial Producer -

Kevin MulroyECDs -

Mack CallistanDOP -

Mackenzie BiddieSenior Account Management, PR -

Madison BellDesigner -

Max LitzgusAC -

Naomi RedmonAccount Management, PR -

No Fixed AddressAgency -

Oliver McAteerDirector of Development at Mischief -

Pallavi Joshi-FirbySr. Producer -

Pier-Phillippe RiousSenior Designer -

Pippa LeavyHMU -

Ryan DzurACD -

Sally LeggettExecutive Producer -

Sam CoteACD -

Sam RodgersSound -

Sophia LouEditor -

Steve SangsterVTR/DIT -

Zach KlienVP, Strategy -

Greg HahnCCO -

Cannes Lions Winners 2021 -

Will DempsterVP Content -

Josie DagaEVP, General Managing Director -

Lara TuttonAnalyst -

Petra SimpsonProject Director -

Dylan MarandaDirector