ABOUT

To develop a logo concept for a motorcycle company where classic British engineering meets electric innovation.

The overall messaging of the company was 'To bring the freedom and passion of Motorcycling to more people' and the companies mission 'the desire to progress'.

This exploration prompted a deep dive into the heritage of British-based motorcycles and automobiles. The resulting logo concept can be likened to a fusion of Aston Martin and Harley Davidson, combining the spirit of freedom and passion. This is embodied by the symbol of the 'M' with wings, symbolizing that Maeving offers its riders the ultimate freedom and exhilaration.