ABOUT

"Flair Active" is envisioned as a vibrant and energetic activewear brand that celebrates creativity and individuality. Drawing inspiration from the style of the 70s through the 90s, this influence is seamlessly integrated with contemporary concepts and techniques.

The challenge was to create a minimalist yet instantly recognisable brand, while evoking the nostalgic vibes of retro sports. The logo icon, in the form of an 'F' for Flair transformed into wings, symbolises the elevation of the users sports performance. The icon is meticulously crafted, employing the golden ratio and a one-point perspective to instill a strong sense of forward direction.