ABOUT

Built for enterprise. Designed for people. Here™ needed a brand that put the user experience front and centre.

Here™ (formerly OpenFin) is the enterprise browser rethinking how large organisations work. Built on Google Chromium, its platform is already used by 90% of Tier 1 financial institutions. But with the backing of In-Q-Tel and growing traction in government and healthcare, they saw an opportunity to go further.

They came to us with a powerful product and a fresh new name —but needed a brand that could carry this weight. A disruptor brand that breaks category convention and tells a compelling story. One that speaks to the end user, not just procurement.

We stepped in to help them shift from product pitch to a community-driven user-led proposition. Strategy. Positioning. Identity. Ac