ABOUT

Concept
Aquae Sulis specialises in luxury skincare products for the hotel and leisure spa market. The company’s visual identity was being applied inconsistently, leading to market confusion, missed cross-selling opportunities and a lack of cohesion.

Execution
The company’s visual identity was refined so that it could be applied more easily and systematically throughout the organisation and across the product range. Using a cleaner and more modern design, combined with commissioned photography, a single cohesive visual style was developed that communicated the brand’s core characteristics and values: relaxation and rejuvenation