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About me

Duncan is the Founder and Managing Director of CellarDoor, an award-winning creative agency specialising in Hospitality, Food & Beverage and Leisure with over 20 years experience creating brand worlds for global brands and startups alike.

The self-proclaimed 'Steve Kerr of branding', he advocates a studio culture that aims to collide strategy and insight with creativity and rigour, working collaboratively and across disciplines to producing work that makes a difference and has impact.

Founded in 2012, the agency initially focused on brand design and strategy, later introducing interior architecture and spatial design as discipline in 2021, growing a team of architects and interior designers to work alongside the brand team with a vision of build brands and experiences that live in the real world.

Duncan has worked extensively within hospitality across the UK and the Middle East, supporting brands, their founders and business leaders to achieve commercial goals. This includes

- 10 years working with Caffe Nero as global brand partner.

- Creating new challenger brands like Pickl and BONBIRD, taking from a concept to over 50 restaurants across MENA.

- Supporting established brands like HONEST burgers to tell their story & develop their customer experience.

- Managing a cross discipline team of architects, designers, illustrators, copywriters, animators and 3D artists.

Skills

Strategy, Creative Management, Brand World, Systemisation

Sector Experience

Food and Beverage, Hospitality, Leisure

Details

AvailabilityLooking for work

ContractPerm

LocationCheltenham: United Kingdom

Working locationsLondon: United Kingdom, Dubai: United Arab Emirates

Skill LevelDirector

Tagged Job TitlesManaging Director, Chief Creative Officer, Creative Director

Ranking

#17 Ranked Managing Director

Recommendations

Currently No Recommendations

Skills

Art Direction, Brand Management, Brand Stategy, Branding, Marketing Strategy, Strategy Planning

Sector Experience

Food & Beverages, Hospitality, Sports, Travel & Leisure

Clients

Caffe Nero, Honest Burgers

Awards

Creativepool Annual Silver

Trade Associations

D&AD, Type Directors Club

Activity

Connections3 Followers4 Following6

Likes0

Creativepool member since 16 March 2026

Work
Articles
Achievements
Activity

Duncan's achievements

Site Achievements

Top 25Managing Director Top 25

Judging

Duncan Parkes has sat on the Creativepool Annual jury.

Annual 2026 Judge Spatial Design

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