Duda Moreira Salles Creative Director

ABOUT

::: ENGLISH :::

During the world's labor conference, we placed a panel at the entrance of the event. On the blank board, a single "Sign Here" command. During the 13 days of the event, thousands of people signed on to that blank canvas: presidents, heads and ministers of state, Nobel Peace Prizes and several other officials.

On the last day of the event, during the launch of the 50 For Freedom campaign, the panel full of signatures dawned with an impactful message:

"IF SIGNING A BLANK PANEL WAS SO SIMPLE, SIGNING FOR A GOOD CAUSE SHOULD BE EVEN MORE SIMPLE."
50 For Freedom - Sign up to end modern slavery.

::: PORTUGUÊS:::

Durante a conferência mundial do trabalho, colocamos um painel na entrada do evento. Na placa em branco, um único comando "Sign Here". Durante os 13 dias do evento, milhares de pessoas assinaram aquela tela em branco: presidentes, chefes e ministros de estado, prêmios Nobel da Paz e várias outras autoridades.

No último dia de evento, durante o lançamento da campanha 50 For Freedom, o painel cheio de assinaturas amanheceu com uma mensagem impactante:

"SE ASSINAR UM PAINEL EM BRANCO FOI TÃO SIMPLES, ASSINAR POR UMA BOA CAUSA DEVERIA SER AINDA MAIS SIMPLES."
50 For Freedom - Sign up to end modern slavery.

Date created: June 2015 2015-06-01T00:00:00+0100
Date published: 20 September 2020 2020-09-20T12:14:08+0100

AWARDS

Colunistas Brasília Award - Grand Prix

MADEIT CREDITS

  • ILO - International Labour OrganizationClient
Project featured: on 16th September 2020

PROMO & ACTIVATION :: The Blank Document ::

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