SOUNDS OF CONQUEST
CAIXA is one of the biggest supporters of sports in Brazil. In the year of the Rio Olympics they launched a campaign that helped change the meaning of the word to conquer.
To show that great conquests go beyond medals, CAIXA invited 7 of the most important Brazilian rappers. Following the Hip Hop culture motif, narrating stories of struggle and overcoming, the rappers payed homage to Brazilians in sports, telling the story of 5 athletes and getting together to sing an anthem of motivation, diversity and inclusion.
Each song was made into a music vídeo. A website helped telling the stories behind each lyric. Mobile games, virtual rap classes, a playlist inspired by each of the 5 athletes and graffiti that splashed the walls of Rio and also became ads, All of that helped spreading the message: that your daily conquest also matters.
Anima Mundi - Exebition
Cannes Lions - Bronze
Cannes Lions - Shortlist
CCSP - anuário
Ciclope Latino - Silver
clio sports - silver
Clios - Bronze
Clios - Silver
Colunistas BRASIL Awards - Gold
Colunistas BRASIL Awards - GrandPrix
Colunistas Brasília Award - Bronze
Colunistas Brasília Award - Gold
Colunistas Brasília Award - Silver
Counistas Brasília Award - Grand Prix
El Ojo Iberoamérica - Silver
Festival de Annecy - Exebition
Lisbon Internacional Advertising Festival - gold
Lisbon International Advertising Festival - Silver
Lusofonos Awards - Gold
Lusofonos Awards - Silver