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EMOTIONS FACTORY

To expand the meaning of culture itself, CAIXA, the most popular bank in Brazil and one of the biggest sponsors of the national culture presents: “Emotions Factory”.

The campaign, made with a few different animation techniques, (It is worth watching the making of), shows some of the most important characters of Brazil’s folkore, behind the curtains, in a magical place where they produce the essential emotion to generate all the music, dance, crafts and general arts of Brazil.

At the end, “Emotions Factory” kindly makes the invitation: “Let the culture thrill you”.